Customer trust in any insurance company is a crucial factor in the growth of insurance providers. There are different factors which are related to increasing the trust and loyalty of the customers and maintaining transparency and ethical business practices in customer service in claim handling. Customers like to regularly communicate with the insurance provider companies and expect clear, honest and straightforward information regarding their policy terms and conditions. Therefore, clear and honest communication of the insurance company improves the trust of the customers. The quality of customer service also plays a significant role in maintaining the trust of the customers. Customers need 24 * 7 customer service and support and direct contact with the associates which builds a stronger relationship between the customers and insurance providers. A well-established, financially strong company is responsible for feeling the confidence of the customers and this trust of the customers promotes the growth of the insurance company in the competitive market.
